New Digital Commercial Strategies

In the specific context of strong international economic uncertainty and financial market instability, one of the project's primary objectives was the consolidation of already established markets (particularly Germany), combined with a strong reorientation towards countries belonging to the European Union.

Description

The company committed resources to support an approach strongly oriented towards digital sales and marketing channels, strengthening corporate promotional tools. At the same time, collaboration with consultants specializing in internationalization played a key role in developing an effective commercial strategy for the target markets.

Objectives

  • Consolidation of already established markets
  • Enhancement of online presence
  • Acquisition of new market shares

Results

  • Sales and customer base growth in foreign countries
  • Consolidation of brand presence within the European market
  • Website development
  • Increase in brand visibility
  • Growth of internal skills in digitization and internationalization
PROJECT CO-FINANCED BY THE EUROPEAN REGIONAL DEVELOPMENT FUND.
THE FINANCIAL SUPPORT RECEIVED FROM THE EUROPEAN UNION
IS € 40,000.00