COMMODO

New line of adaptable comfort shoes

Description

The project aims to introduce an absolutely innovative product to the international market, consisting of footwear where the sole, insole, and upper are crafted with innovative materials and techniques. These allow the shoe itself to adapt to the conformation of the foot in response to mechanical and thermal stresses that inevitably cause morphological variations.

Morphological variations, if not properly supported by an adaptation of the shoe's shape and materials, can cause discomfort and, in some cases, medical issues that affect not only the structure of the foot but also the person's correct posture.

With the creation of the COMMODO shoe, the goal is also to overcome an intrinsic technological limitation of footwear manufacturing: namely, adaptability to different foot conformations.

Objectives and Expected Results

  • Development and industrialization of the new footwear line
  • Consolidation of technical skills regarding issues related to foot comfort
  • Implementation of new digital tools for customer management
  • Management of the sales force both during order acquisition and in the informative and promotional phases
  • Qualification of the internal commercial structure
  • Enhancement and acquisition of new target geographical areas
  • Strengthening of the B2C sales channel
  • Strengthening and reorganization of the sales network
  • Enhancement of the product image through AR technologies
  • Protection of intellectual property rights on an international scale
  • Obtaining certification
PROJECT CO-FINANCED BY THE EUROPEAN REGIONAL DEVELOPMENT FUND.
THE FINANCIAL SUPPORT RECEIVED FROM THE EUROPEAN UNION
IS € 98,970.00